Business cards are a great tool for any business. Got a networking event coming up? Want to leave a good first impression on a new client?
Operating a small business, or even a large one, it can be easy to get basic things like business cards wrong. Especially with the number of business card templates you can find online, it’s all too easy to follow with the crowd.
The problem is, there’s no such thing as a one-size-fits-all card. Read about common mistakes with business cards to avoid them.
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Cluttered Design
Consumers may not be inclined to read a long message and often fail to pick up important points. To avoid this, keep designs simple and limit the number of business card details, or images used on the card. Stick to one main font for the text, make sure logos and images are of the highest quality, and leave plenty of white space for the eyes to rest.
When creating a business card, think simply and straightforwardly. If it is too busy and full of unnecessary confusion, potential customers may be turned away.
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Poor Quality Printing
Poor quality printing can lead to a less professional overall look and feel which can result in a negative first impression. To avoid this mistake, always ensure you use a professional printing company. Ask for options for card material to make sure the quality meets your standards.
Additionally, consider investing in higher quality materials such as paper stock and heavy ink coverage. Make sure to proofread the design and content before placing your order. It’s also best to view here for more advice on quality printing.
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Using Outdated Information
Updating your business cards is an important part of keeping them relevant and useful to potential clients and customers. Keeping your contact information accurate and up-to-date is essential. It helps ensure that your recipients will be able to contact you when they need to.
As such, it’s important to review the information on your business cards often. To avoid this issue, make sure to give yourself plenty of time to order new business cards.
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Not Having Enough Cards
Not having enough cards can leave potential clients, business partners, and other connections without proper contact information or an introduction to your business. To avoid this mistake, always make sure to order enough cards from the start, or print from home.
It is always good to keep additional business cards on hand in case of a situation that requires more cards than expected. If you order from a printer, try to anticipate how many cards you should order in a given situation and adjust accordingly, or simply order a few extra to play it safe.
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Not Using Both Sides
Not using both sides of a business card is a common mistake. When introducing yourself to a potential customer or contact, this may be the only physical representation of you and your business, so why would you not utilize every square inch of space?
Failing to use both sides of a business card, is like presenting yourself with a blank canvas. It leaves a huge opportunity to reinforce your brand, share important contact information, and communicate information about services and products.
Avoid Mistakes with Business Cards Today
Business cards are an invaluable tool for making a positive and memorable first impression. To make the most of this tool, it’s important to avoid common mistakes with business cards like wrinkled cards, incorrect information, or ineffective design.
So, why wait? Create the best business cards today!
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