As the holiday season approaches, it’s a good time to think about ramping up your marketing and promotions. It’s a time of year when businesses are poised to do high volumes of customers and sell a lot of merchandise. If you can time it just right, you can leverage that to your advantage. Promotional items can help you make the most out of the holiday season in this article will offer several suggestions for giving your holiday sales a shot in the arm with emotional items this holiday season.
1. Sell Logo Merchandise
The first place to start looking for ways to use the holidays to your advantage just to sell logo merchandise. Logo merchandise is any specialty items you offer that contain your logo, contact info, and marketing message.
These are usually pens, pencils, cups, notebooks, t-shirts, mugs, tumblers, bags, and similar items. Can use this opportunity to generate Buzz about the items and how they correlate to the holiday season. Maybe consider donating a dollar or two from each sale to your favorite charity or giving back to the community somehow.
Logo items are a great way to make an impression on customers and get a high return on investment. You can’t go wrong with offering promotional products and special items during the holidays, especially when you want to offer customers more options while building relationships with them at the same time.
2. Offer Engraved Pens
Engraved pens are a great way to get your logo and message out into the world during the holidays. They’re useful, interesting, and practical. Plus, it’s always nice to have a pen handy when you need to write something down.
Engraved pens make a great, personalized gift for employees, customers, and even business partners. Nothing says “I care about you” like an engraved pen. Pens can also be customized with your logo, colors, and text to maximize their promotional value. This makes them an excellent promotional item that is sure to be used over and over again any time of year.
3. Do a Contest
Contests are a remarkable and practical way to engage with customers on a high level. It’s easy to spread the word about a product or brand, promote items, or create some interest around a promotion through a contest. Contests work well on social media, in the store, or online.
If you’re planning to do a contest, you need to make sure it’s relevant and timely to your needs. It should have clearly defined rules and a decent prize. You can engage with customers on certain marketing channels to maximize participation involvement.
A social media contest is but one tool in your marketing toolbox, but it can be remarkably effective when done correctly.
4. Provide Customized Drinkware
Customized drinkware is a great promotional item for any business. It’s useful, and it can also be used to delight and engage customers. People love coffee mugs and water bottles especially. Water bottles are one of the most popular items to give away because of how many impressions they can generate.
They can also be personalized for customers. It’s also a great place to put a marketing message or logo. People use water bottles every day, travel with them, and even let their friends borrow them. That’s a good way to get some exposure for your business. And if the water bottle, tumbler, or coffee mug is high quality, it’ll last a long time.
That means quality will be associated with your name and will hopefully generate some interest. Another option is giving away customized coffee mugs with your logo printed on them or other types of drinkware that people use every day. There are many choices here, giving you plenty to work with in terms of creating a promotion that works.
5. Generate Buzz With Giveaways
Giveaways are a great way to generate buzz for your brand, product, or overall business. Holidays are a great time to do that because people are more likely to be shopping and be receptive to tailored marketing messages.
This is where you can use the logo and branded merchandise to your advantage. Giving away prizes for contests is great, but they make awesome giveaways for sweepstakes, events, or as a thank you at the register. They can also make a great impulse buy items.
If you send a call to action on social media or your website, the promotional item can act as a gateway to get people into the business. They can also be used to generate excitement over any products or services you provide.
Whether you want to sell custom pens, offer reusable tote bags, sell stationed, or give away branded drinkware, there are plenty of ways that promotional items can be used at events and during holiday promotions.