Do you want to write an excellent product description that makes your brand irresistible? If so, your search ends here.
In this guide, you will learn how to write a winning product description that will encourage readers to purchase your product. Well, writing a compelling product description is not a piece of cake that happens overnight. Instead, it takes time to write a top-notch copy.
Most importantly, if you want to sell your products across the globe, you should have great product descriptions.
What Actually a Product Description Is?
A product description is a copy that compels readers to buy your products digitally. It includes features and benefits and helps people imagine they are experiencing the product after making the purchase.
It paints the true picture of your product in readers’ minds. As a result, they convince to buy your product. It is written concisely.
Now, you might be thinking about how to add all the information in a few words. Keep in mind that the product description’s primary goal is to sell your product. It would be best to strike with so few words so that readers may not lose their attention.
Why Writing a Tailor-made Product Description Is Important?
These days, the e-commerce industry is growing at a lightning-fast speed. In return, numerous online stores are popping up to reach their potential customers with the aim of driving more conversions and leads to their business.
This means that the competition is too high! More than 80% of people spend their time researching the right products before making a solid buying decision.
So, if you want to stand ahead of your competitors, then your product descriptions need to be unique, well-written, and do much more than just describe the product.
In simple words, your product copy needs to dig a bit deeper than the mediocre need-to-know stuff.
Seven Tips for Writing Product Descriptions That Actually Sell
Gone are the days of crafting product descriptions that simply fill off too many specs and features. Panic not!
I am going to reveal seven tips for writing a rocking product description. Following these below-mentioned tips will help you take your copy to the next level.
Let’s get started!
1. Determine the Buyer Personas
You cannot write a stellar product copy if you do not know who your target audience is. Knowing your audience’s needs and desires is one of the most significant steps you have to take as a copywriter.
You need to know what your potential prospects want. In order to write a successful copy, you first need to identify your buyer personas.
However, if you do not have a buyer persona, now is the time to create it.
A well-researched buyer persona targets the following things:
- Information on the potential prospects
- Language they speak
- The language that best fits their understanding level
- Their interests and hobbies
Once you have all this information in hand, you can write a description that resonates perfectly with them.
2. Highlight the Product’s Features and Benefits
While writing a product description, you need to think like a customer. Your target readers will not come to read your description. Instead, they will come to learn what your product offers and how it can help them fix their pain points.
Therefore, you should brainstorm your product’s features and benefits that would appeal to your target audience.
For example, if you sell men’s shoes, you can include the following things in your features:
- Color
- Size
- Material
- Weight
The feature section should unveil every single thing to the reader about what makes your product extraordinary. Enlisting features in the description of your product is an amazing move.
But you have not won the battle yet! The readers also want to know the benefits of using your product. This is where you can make your product special.
Putting the above-mentioned example of men’s shoes in the benefits section, you can add shoes’:
- Durability
- Flexibility
- Comfort
- Odor-resistance
- Machine washable
Highlighting the product’s benefits should be your topmost priority.
3. Set a Realistic Tone and Voice
Identifying the buyer personas will help you decide your product’s perfect tone and voice. Write in the way you are communicating with your potential prospects.
However, this does not mean you have to follow an entirely unprofessional approach. It is always fine to put your personality in your words. Unite all your personality components together to boost your brand’s credibility.
4. Make Your Copy Easy To Scan
When it comes to writing a standard product description, creating less content is always impressive. No matter how well-knit and engaging your copy is, people will not spend time reading the lengthy one.
Instead, they want to scan and digest the comparatively brief and captivating copy. Not only do you need to keep your description concise, but you also take the formatting and readability into account.
How to write a brief and attractive product description and focus on formatting and readability parameters?
This is where an online wordpad comes into play. It helps you to break up your copy into easy-to-scan portions. With a free online wordpad tool, you can properly format your product description.
Its “Rich Text Note” feature lets you break up descriptions into small paragraphs and bullet points. With this online notepad tool, you can:
- Change font size
- Change font face
- Apply font colors
- Apply font background color
- Bold your text
- Make the text italic
- Underline the important text
- Include quotations
- Add images
You can apply a large font to your text using these formatting features. Likewise, you can also make your text italicized to focus on emotional wants. So, this free notepad online tool makes your copy quick to skim and easy to read.
5. Include Relevant Keywords
If you think you make your business a real brand without including relevant keywords in it, you are not correct. Not any single online business is established without focusing on keywords.
Once you have crafted the rough draft, you can include the target keywords in the relevant places. But avoid stuffing keywords in your product copy. It is crucial to add keywords in the place where they make sense.
6. Edit Your Copy
After you have written your first draft, take a rest for a couple of hours. Then return to your copy with fresh insight. You can find mistakes and other writing flaws you missed in the first draft.
Fine-tune all the phrases and sentences that need to be polished. Now, check your description for punctuation, spelling, and grammar mistakes.
7. Optimize the Product Copy
Your job is not finished yet. You have to attract search engines with your copy. Thus, optimize your product description by including all the Latent Semantic Indexing (LSI) keywords in your copy to rank well on the search engine.
Plus, optimize your meta title, description, and headings. In addition, do not forget to include images relevant images with an alt tag in your description.
Once you publish your product description, you can tweak its SEO. For this, you can link to the description from your site’s internal pages.
Likewise, external linking can also help you strengthen your copy’s position in the SERPs. Optimizing your product description will provide more oxygen to your copy.
Final Thoughts
Writing an optimum product description is not an easy feat. This task requires you to include crucial information in a few words.
These seven tips for crafting a product description will help you navigate this phase. So what are you waiting for? Practice these tips and create amazing product descriptions that will help you to increase revenue.
