Category Blog

How to Run a Tech SEO Deep Dive on a SPA

Single Page Applications (SPAs) are awesome for users. They feel fast and smooth. Like a native app. But for search engines? Not always that friendly. That’s why running a tech SEO deep dive on a SPA is so important. And…

Attribution Without 3rd-Party Cookies: Pragmatic Tactics

As the digital advertising ecosystem undergoes a seismic shift, marketers and advertisers are grappling with one of the most significant transformations to date: the deprecation of third-party cookies. With major browsers phasing out support for third-party tracking mechanisms, the industry…

CTR in a World of AI Summaries

In the rapidly evolving world of digital content, the way users access and consume information is undergoing a fundamental transformation. With the rise of artificial intelligence and the integration of summarization tools across search engines and news platforms, publishers are…

Prompt Libraries: Versioning, Testing, and Reuse

As artificial intelligence continues to revolutionize the way we interact with technology, the practice of prompt engineering has emerged as a critical aspect of building effective applications using large language models (LLMs). Creating prompts that guide models towards desired responses…