Category Blog

Attribution Without 3rd-Party Cookies: Pragmatic Tactics

As the digital advertising ecosystem undergoes a seismic shift, marketers and advertisers are grappling with one of the most significant transformations to date: the deprecation of third-party cookies. With major browsers phasing out support for third-party tracking mechanisms, the industry…

CTR in a World of AI Summaries

In the rapidly evolving world of digital content, the way users access and consume information is undergoing a fundamental transformation. With the rise of artificial intelligence and the integration of summarization tools across search engines and news platforms, publishers are…

Prompt Libraries: Versioning, Testing, and Reuse

As artificial intelligence continues to revolutionize the way we interact with technology, the practice of prompt engineering has emerged as a critical aspect of building effective applications using large language models (LLMs). Creating prompts that guide models towards desired responses…

Diagramming Systems: C4, Sequence, Swimlanes

Ever feel lost trying to understand a complex software system? Don’t worry—you’re not alone. That’s where diagrams come in! Think of them as treasure maps for your project. They help everyone understand how your system works. Let’s dive into three…

90-Day Playbook for New CMOs/Heads of Growth

Woman Writing and Planning Business Strategy

Stepping into a new role as a Chief Marketing Officer (CMO) or Head of Growth is both an exciting and daunting challenge. With leadership responsibilities and high expectations, your first 90 days can set the tone for long-term success. Whether…

Competitive Intelligence Without the Drama

Keeping an eye on your competitors isn’t just for big corporations. Whether you’re running a startup, selling handmade soaps online, or managing a local bakery, knowing what others are doing can help you make smarter choices. That’s what competitive intelligence…

Analyst-Ready Slides: Tell the Market Story

Business analytics

In today’s fast-paced business environment, data speaks volumes — but only if presented effectively. For executives, product leaders, and marketers aiming to communicate with industry analysts, investor stakeholders, or internal leadership, creating analyst-ready slides is more than a cosmetic exercise.…