Complete Guide to Setting Up a LinkedIn Company Page That Stands Out

Want to make your business shine on LinkedIn? You’re in the right place! Setting up a LinkedIn Company Page is simple. And when done right, it can take your brand to the next level. Let’s walk through how to create a profile that’s not just good—but unforgettable.

Why You Need a LinkedIn Company Page

A company page helps you:

• Build brand awareness
• Showcase your products or services
• Attract top talent
• Share company news and updates
• Connect with professionals and potential customers

If your business isn’t on LinkedIn yet, you’re missing out on massive opportunities for growth and visibility.

Step 1: Create Your Company Page

First things first. Log in to your personal LinkedIn account. You’ll need one to create a business page.

1. Click the “Work” icon in the top-right corner.
2. Select “Create a Company Page” at the bottom.
3. Choose from options like Small Business, Medium to Large Business, or Showcase Page.

Easy so far, right? Now comes the fun part.

Step 2: Fill In the Basics

This is the face of your business. Make a strong first impression!

• Company name: Keep it short, simple, and accurate.
• LinkedIn public URL: Match your brand name as closely as possible.
• Website: Add your business website so people can learn more.
• Industry: Choose the category that best fits your business.
• Company size and type: Let people know if you’re a startup or well-established business.
• Logo: Choose a clean, simple logo. It will show up in search results, likes, and comments.
• Tagline: Show what you do in one catchy sentence.

Step 3: Spruce Up Your Profile

You’ve filled in the basics. Now it’s time to make your page pop!

Here’s how to make your company page stand out from the crowd:

• Cover image: Use a bright, branded image that tells your story. Recommended size: 1128 x 191 pixels.
• About Us section: This is your moment to shine. Tell people:
• Who you are
• What you do
• What makes you unique
• How you help your audience

Keep your tone friendly and professional. Write like you’re explaining it to a friend over coffee.

Step 4: Add Keywords to Boost Search

Your page needs to be discoverable. Use keywords that your audience is likely to search for. Think digital marketing, eco-friendly packaging, or cybersecurity services.

Include them in:

• Your tagline
• Your About section
• Your posts and updates

This will help your company show up in LinkedIn and Google searches.

Step 5: Invite Your Network

Now that your page looks great, it’s time to let the world know!

Start by inviting your personal connections to follow your page. LinkedIn gives you monthly credits to invite your network. Use them!

You can also ask employees to:

• Follow the page
• Share it on their profiles
• Add the company to their work experience

This boosts visibility and credibility quickly.

Step 6: Post Awesome Content

This is where the magic happens. Content is what turns followers into raving fans.

Post regularly. Try different types of content to see what your audience enjoys most. Some ideas:

• Company updates: New product launches, behind-the-scenes, fun facts
• Industry insights: Trends, statistics, expert opinions
• Employee highlights: Shout-outs to team members
• Jobs and hiring updates: Share open positions
• Customer stories and testimonials: Let happy clients do the talking

Use eye-catching visuals to stop the scroll.

Step 7: Engage With Your Audience

Don’t just post and ghost. Respond to comments. Like and share relevant posts. Interact with your followers.

It shows your brand is human—and people love that. Your page should feel like a conversation, not a one-way street.

Step 8: Take Advantage of LinkedIn Features

LinkedIn has special features to help you grow. Use them!

• CTA button: Add a button like “Visit Website” or “Contact Us” to drive action.
• Showcase Pages: Highlight specific products or departments.
• LinkedIn Analytics: Track your audience and content performance.
• Events: Host webinars, workshops, or product launches straight from your page.

Experiment. Test. Learn what works. Then do more of that!

Step 9: Keep It Fresh

Update your page regularly. Swap out your banner image every season or campaign. Keep your About section up to date.

Also, review your performance at least once a month. Ask yourself:

• What posts got the most engagement?
• Which days or times worked best?
• Are we growing followers steadily?

Then, tweak your strategy accordingly. Little changes can lead to big results over time.

Step 10: Make Your Team Part of the Journey

Your biggest brand ambassadors are already around you—your employees. Encourage them to engage with your company page content.

Ask them to:

• Like and comment on posts
• Reshare company updates to their networks
• Mention the company in their own posts

This boosts reach and builds trust fast. Prospects are more likely to engage when they see real people involved.

Bonus Tips to Really Stand Out

• Use emojis: Add a little fun to your posts (but don’t overdo it!)
• Write catchy headlines: The first line matters the most
• Post videos: These perform really well on LinkedIn
• Celebrate milestones: anniversary posts, achievements, client wins
• Use storytelling: People love a good behind-the-scenes story

Conclusion

Your LinkedIn Company Page is your business’s home on LinkedIn. Build it with care. Update it with insight. Share with passion. And most of all—have fun with it!

Your brand deserves to be seen and remembered. Follow these steps, and you’re all set to make your company LinkedIn-famous in no time.

So what are you waiting for? Go ahead, give your business the spotlight it deserves!