Online shopping is changing fast. As we speed into 2025, video is becoming the ultimate tool for online retailers. It’s not just about pretty pictures anymore. It’s about telling stories, building trust, and making buyers click that magical “Add to Cart” button.
If you run an ecommerce store, you need to stay ahead. Let’s look at some fun, fresh, and exciting trends in ecommerce video production coming your way.
Customers want quick answers. They don’t have time to watch a 3-minute video about a single product. That’s where short-form videos come in. These videos are:
In 2025, we’ll see more brands using short video clips to demo products, show quick tutorials, and even reply to customer questions. Fun backgrounds, trending songs, and emojis? Expect loads of that!
Livestream shopping started in Asia. Now, it’s making waves all over the world. And it’s huge for online sellers!
In a livestream, hosts talk about products, answer live questions, and demonstrate how things work — all in real time! Customers feel like they’re shopping with a friend.
What makes livestreams so powerful?
In 2025, more ecommerce sites will add “Watch Live” buttons and stream directly on their product pages.
This is one of the most exciting trends for 2025. Interactive videos let viewers be part of the experience. Picture this:
You’re watching a video about a new backpack.
It’s like a video and a shopping app had a baby. And it’s game-changing.
People trust people. That’s why user-generated videos are gold. These are videos made by your customers — not actors or influencers, just real people loving your products.
In 2025, smart brands will make it super easy for fans to upload:
You can turn this content into ads, feature it on product pages, and even include it in email campaigns. Social proof sells!
Photos are flat. But videos? They can walk your product around the room. And in 2025, we’ll see more dynamic 360° product videos. These videos allow customers to:
This is especially cool for fashion, home decor, and gadgets.
Want to build trust with your customers? Show them what’s behind the curtain.
Behind-the-scenes videos can include:
This makes your brand more human. People love transparency, and it can lead to stronger loyalty and more repeat buyers.
Artificial Intelligence is doing some incredible things. In 2025, expect to see more AI-created videos that look professional with very little effort.
AI helps brands:
This means small ecommerce stores can now create video content at large scale — no big crew needed!
Imagine watching a product video where the voiceover says your name. “Hi Rachel! Here’s a dress that matches your recent buys.”
This is not sci-fi. In 2025, this is marketing.
Using customer data, ecommerce stores will start showing personalized video ads and recommendations. It’s powerful. And it’s a great way to stand out in a crowded space.
Most shoppers browse on phones. So, video content must be mobile-friendly. That means:
As mobile usage grows, brands that prioritize mobile video will win big in 2025.
This is where video meets buying — perfectly.
In 2025, more platforms will allow clickable videos. You click on the pants the model is wearing — and get taken straight to the checkout page. No more hunting for links!
Where will these shoppable ads appear?
Want to surf the wave instead of wiping out? Here are some quick wins:
Video is no longer optional — it’s how commerce happens in 2025. From fun social clips to ultra-customized shopping experiences, video is leading the sales strategy for smart stores around the world.
So, whether you’re a one-person shop or running a giant online store, using the trends above will help you sell more, grow online, and, most importantly, connect with your peeps.
So grab your camera, hit “record,” and press play on the future of ecommerce!