Most business processes involve repetitive and mundane tasks. For this reason, data entry, customer communication, invoicing, marketing, and workflow management assignments are conducted with business automation software. Since business automation helps reduce manual errors, it allows organizations to focus on tasks that are more important and require human creativity. Below, we shortlisted the best business automation tools in 2024 that can help you run your businesses smoothly and effectively.
Brevo
Don’t think that if Brevo scores a low-cost mark it doesn’t have many capabilities. This business automation tool is easy to use and has many interesting features. Besides, most of its customers are very happy with the results it yielded and its user-friendly interface. The tool is one of the most comprehensive CRM platforms that can amplify business marketing efforts. It offers multiple features and tools to manage customer relationships and help businesses grow. It includes email marketing, SMS campaigns, marketing automation, pipeline management, and chat modules among others.
When using Brevo, you can automate your email campaigns, personalize content, segment your audience, and optimize your email marketing efforts by tracking performance metrics. This software offers trigger-based emails, drip campaigns, and A/B testing. If you want to engage efficiently with your customers and boost conversions, you can count on Brevo at any time.
ActiveCampaign
This marketing automation tool received a 4.8 score for its feature set as it provides many capabilities to users who have high-level marketing needs. When it comes to ease of use, the platform got a 4.5 out of 5 rating on G2 software ranking website, so it’s accessible to users with any expertise level. However, ActiveCampaign can be quite expensive for some business owners, so if you have started a business and don’t have a substantial budget, you might not be able to afford it.
When it comes to what it offers, ActiveCampaign is a CRM, automated messaging, and email marketing tool. It can help you create personalized experiences for your customers by automating repetitive tasks, creating targeted campaigns, and tracking customer interaction.
Lastly, the ActiveCampaign platform supports SMS and social media advertising. In other words, it allows businesses to engage with their audience through multiple touchpoints and channels. Its detailed reporting features and analytics help you track the performance of your campaigns, understand the behavior of your customers, and make decisions based on data to optimize your marketing activities.
Hubspot
The most popular name in the world of marketing and business automation, Hubspot is also a very comprehensive CRM, sales, marketing, and customer service tool. It earned a rating of 4.6 out of 5 and offers quality automation functionalities across key business automation criteria. These functionalities are brought to your business by HubSpot’s Sales and Marketing Hub.
With Hubspot, you can create and manage your marketing campaigns across many channels, including website, email, and social media. The software automates marketing tasks, tracks customer interactions, personalizes messages, and analyzes campaign performance in only one place. To put it more simply, it adopts an integrated approach to help businesses deliver a consistent and highly cohesive experience across different touch points.
When using Hubspot, your technical expertise doesn’t matter because the platform has an intuitive and easy-to-use interface. You will appreciate that this software streamlines your business operations and improves collaboration, too. It’s also worth mentioning that Hubspot is a pioneer of inbound marketing technology, focusing on attracting, engaging, and delighting customers through valuable content and various experiences.
SignalHire
Another business automation tool for talent acquisition, contact lookup, and business development is SignalHire. This platform integrates many functionalities to enhance recruitment processes and improve contact management. If you want to use the most advanced search capabilities to find candidates across multiple platforms such as LinkedIn, Facebook, GitHub, and others, you can always use the SignalHire browser plugin that can pull candidate or potential partner contact data straight from social media.
With SignalHire, you get verified contact details of potential candidates, such as their email addresses and phone numbers. This software easily integrates with the most popular CRM systems, including HubSpot, Salesforce, and many others to streamline contact management. Another great perk of SignalHire is that it allows businesses to find contact information simultaneously and in bulk – through desktop database searches by industry, job title, skill sets, and other customizable parameters.
You can use both the SignalHire main platform and Chrome/Firefox extension to find contact information directly from web pages or social media profiles, but keep in mind that bulk searches are only available over the main database.
Hootsuite
Social media professionals and businesses use Hootsuite to improve their media marketing campaigns and have a consistent online presence. This platform allows you to schedule and manage posts across different social media platforms like Facebook, Instagram, YouTube, LinkedIn, and X. With Hootsuite, you can also monitor your campaign’s social media activity because the tool automates engagement with followers and analyzes social media performance through analytics and data.
Further, Hootsuite doesn’t only allow users to create posts in advance and schedule them. It also shows you the best time to post according to data analysis. The software tracks engagement metrics like likes, shares, and comments in real-time, providing insights on how you could optimize your social media strategies.
Workato
An enterprise automation platform for driving business growth, Workato makes it easier to integrate data with multiple applications and automate workflows. When using this software, you can connect different apps to optimize your business processes. Workato supports over 1,200 pre-built integrations to well-known business applications like Slack, ServiceNow, and Salesforce.
Workato scores the highest marks when it comes to quality and its feature set. It has many functionalities that cater to many business processes. On the downside, the service is quite expensive. If you have a limited budget to run your organization, you might not like that this platform lacks pricing transparency.
Still, what’s great about Workato is that it accelerates organizational functions such as marketing, IT operations, sales, HR, and more. When using this software, you can automate ticket resolution, lead management, integration, threat detection, payroll and benefits, sales forecasting, and many other business processes. Moreover, Workato has a user-friendly interface, so you can use it without any problem even if you’re not tech-savvy.
Zoho
Zoho CRM stands out from the crowd because it offers more business automation features than most of the similar platforms in its category. It’s one of the best software for Salesforce automation, process management and marketing automation.
Regardless of your business size, you can use Zoho to handle customer relationship management activities and improve them. Most companies work with this software to manage their marketing, customer support, and fine-tuning sales processes. Businesses that use Zoho analyze data, automate sales, and track customer interactions in real-time.
Finally, Zoho also offers contact management, lead management, email marketing, reports, and sales pipeline management analytics. The platform is highly customizable and has robust features for advanced analytics. Even more, Zoho offers AI-driven insights and seamless integration with other Zoho apps.
Conclusion
If you leverage business automation tools, you can significantly streamline repetitive tasks and improve your organization’s efficiency. When working with the right business automation software, you reduce manual errors, focus on strategic activities, and make informed decisions because you have real-time data to rely on. The tools mentioned in this article don’t only optimize processes. They also provide improved communication channels and offer valuable analytics insights. If you want a more productive business that has what it takes to stay competitive in today’s fast-paced market, embracing automation is key.
