Fixed customer service and about page at a glance

Ever landed on a website, had a burning question, and couldn’t find help?

Or maybe you wanted to know more about the brand, but the About Us page felt like deciphering a novel?

Yep, we’ve all been there. But what if we told you that fixing your customer service and About page isn’t hard — and can make users love your site even more?

Customer Service: Don’t Be a Mystery

People don’t want to play hide and seek when they need help. If they’re stuck, they’ll leave — and likely not come back.

Here’s how to make sure your customer service is friendly, fast, and findable:

1. Keep It Obvious

Your contact info should be just one click away. Literally.

• Put “Contact Us” in the main menu.
• Add a help button on every page.
• Use floating chat widgets or pop-ups (but not the annoying kinds!).

2. Offer Multiple Ways to Reach Out

Some folks like to chat. Others prefer email. A few might want to call—yes, that still happens.

• Live chat: Super fast and interactive.
• Email: Great for longer questions.
• Phone: Still important for urgent or complex issues.
• Social media: Everyone’s hanging out here, so why not?

More channels = happier customers.

3. Be Human (Even With Bots)

Chatbots are cool. They can help quickly with simple stuff.

But no one wants a robot saying, “I do not understand,” on repeat. If you use a bot, make sure it’s:

• Well-trained: Understands common customer questions.
• Polite and fun: Nobody likes a grumpy bot.
• Hand-off friendly: Can pass users to a human when needed.

4. FAQs That Actually Help

Don’t turn your FAQ into a Forrest Gump quote — “You never know what you’re gonna get.”

Instead, create an FAQ that’s:

• Organized by category: Shipping, Returns, Products, Billing, etc.
• Searchable: So users can quickly find what they need.
• Up-to-date: Don’t keep old info that’s no longer true.

5. Respond Like It’s 2024

If customers contact you, reply fast. Speed matters.

Set response time goals and let customers know:

• “We’ll reply within 1 business day.”
• “Expect a response in under 2 hours during support hours.”

Then surprise them by being even faster!

About Page: Tell Your Story (Simply)

The About Page is where visitors go to feel something. To connect with your mission. To understand who you are.

So make it count!

1. Write Like a Human

Ditch the jargon. Nobody wants to read, “We leverage innovative ecosystems to enable scalable growth experiences.”

Just say:

• Who you are
• What you do
• Why you love doing it
• How you started

And keep it short and sweet!

2. Use Faces, Not Stock Photos

People buy from people, not from logo-headed mannequins.

Include real photos of your team or workspace.

If you work alone, even better! Tell your personal story. Show your face. That honesty builds trust.

3. Show Your Values

Let customers know what you stand for. It could be:

• Eco-friendliness: “We recycle everything and ship with low-waste packaging.”
• Supporting locals: “We partner with small creators and nearby makers.”
• Inclusivity: “Everyone is welcome, always.”

People want to support businesses that support people. So be vocal about it!

4. Add a Little Fun

Not every brand has to be serious. Add humor or weird facts.

Examples:

• “We run on coffee and dad jokes.”
• “Founded on a Tuesday and running strong ever since.”
• “We once shipped a package to the North Pole. True story.”

These little bits make your brand lovable.

5. Include “Where to Next”

When someone finishes your About page, what should they do?

Guide them!

• Explore our shop
• Meet the team
• Read our blog
• Get in touch

This keeps visitors moving—and engaged!

Conclusion: Make It Easy, Make It Friendly

Good customer service and a great About page aren’t extras. They’re essentials.

They help your users trust you. They make people smile. They turn visitors into fans—and fans into repeat customers.

So what are you waiting for?

• Make your support easy to find.
• Offer help in different ways.
• Tell your story simply and clearly.
• Be human. Be real. Be nice.

Not only will your website look better, but it’ll *feel* better.

And that’s what keeps people coming back.