In modern society, side hustles are becoming increasingly normalised with many people all over the world trying to make a living from different means. In fact, people are taking advantage of advanced technology to learn more about the digital market space to promote their products and services. As they are realising the importance of creating a website, let’s explore how to build a website for your side hustle.
Firstly, making a website for your side hustle has never been more important because of the major role that technology plays not just in our business dealings but in our everyday lives. Whether you’re launching a new product, offering freelance services or simply creating a website for your personal hobby.
Many look for inspiration by looking on a professional website as they have features which are crucial to success. Nowadays, it is easier than ever to create a website. Gaming used to be a niche and now there are many different sub genres and websites for fans. Take Poker Canada for example, they make their website stand out because there are so many tools and resources to help you be the best poker player you can be from the selection of games, tips on how to play and even world poker magazines as there is a huge community.
One of the first things you need to do is choose a platform to create your website. Some common choices are WordPress and Wix. While different platforms vary with regards to what features they provide, they can be beneficial for helping you create a website without much stress of hassle. It is worth noting that in order to get the best packages and features, you may have to pay money.
When you have decided on what platform you are having, it’s time to turn your attention to your domain name. This is your website’s address but it is important to get right as it is what visitors will know your brand as. This means creating a simple, easy and catchy domain name that isn’t too hard to understand or pronounce. It should also reflect the type of business or person you are as well as the message you want to send out to people who will visit your website. In terms of securing your domain name, it is best to purchase your domain from wherever you host your website. Today, there are many web hosting services that you can avail of, but it is advisable to select one that you feel comfortable using.
Furthermore, it goes without saying that the design aspect of any website is what draws visitors in. A quality design is attractive and easy to read with intuitive navigation. It will also be consistent in terms of branding without drastic changes in font or colours across website pages. High quality images are a good idea to include to break up text and create a good user experience. Having a well-designed website will not only make you feel more confident about what you are putting out to the world but it will also increase your click-through rate which draws more people in to purchasing your products and services, thus skyrocketing your revenue and making you have a successful side-hustle.
While design is vital to focus on, the content you write and display on your website is equally important. While it is tempting to cover the pages with words, it is crucial to only display relevant information without overwhelming or confusing visitors. For example, you will need to present details on your values, what services you provide and how the customer can benefit from this. It would be a good idea to include a powerful paragraph of you understanding their problems and offering the right solution. Of course, you will also need to provide customers with a way of contacting you, whether that is by phone or through email. Making your contact information as visible as possible should allow visitors to reach you quickly and seamlessly.
Once your website is up and running, it doesn’t mean that your work is done. Even when your website is active, you will need to consider search engine optimisation which is how search engines find your site. This has a direct impact on how people find you and how well your website will do. Good SEO practices include using high ranking keywords and making sure there are no issues with the speed or functionality of your website. Tools such as Toast SEO for WordPress can help you optimise your site easily. To make your website even more successful, it is wise to connect your website to social media platforms such as Instagram and Facebook. This can boost your online presence, increasing engagement and driving traffic as a result.
In conclusion, creating a website is beneficial for promoting your personal business or if you want to share your wide range of different interests. If you are considering creating a website from scratch, you should choose a platform, pick a domain name, opt for a high quality design and provide high quality content. So, are you ready to get started with your side hustle today?