The Fast-moving consumer goods (FMCGs) industry was once leading every single other industry in the market. However, we have seen the industry slowly fade away as consumers have replaced the FMCG dominance with the internet. As always, the consumer is…
If you follow the startup ecosystem around the world, the term “lean startup” might sound very familiar to you. A lean startup approach is one of the most effective ways to build and grow your startup. This concept was first…
Jehan Ara, a woman who is not just a successful entrepreneur but also a mentor in a country like Pakistan. Born in Karachi and raised in Hong Kong, Ara is now the president of PASHA. She also runs The Nest…
Entering any market when you have a small business is a challenge in itself. The tiniest of things can either make or break you. One of the most important features to run a small scale business is client servicing. For…
Employees not only want good pay and benefits. They also want to be treated fairly, to make a substantial contribution to the organization through their work, and to be valued and appreciated for their efforts. Hence, organizations implement employee recognition…
Entrepreneurial resources are essential for any entrepreneur looking to start their own business. However, there is a tendency to misunderstand the phrase. Moreover, those who have access to these resources may not be using them efficiently. The entrepreneur themselves have…