We live in a time of digital overload. According to research, the average person is exposed to up to 5,000 ads per day!
Why is this important? Because it highlights the importance of having a great marketing strategy that stands out in the crowd. Therefore, knowing the different types of marketing that actually convert is essential to your business plan.
Of course, a business can’t do it all. That’s why today, we’d like to give you a guide on the different types of marketing strategies that work.
Outbound and Inbound Marketing
Outbound marketing is the art of getting noticed. It’s about using interruption-based marketing tactics to get in front of your target audience. This can include paid advertising, PR, and direct mail.
The opposite of outbound marketing is inbound marketing. It’s about getting people’s attention naturally through interesting offers and content. You can next work to convert your leads into clients once you have their attention.
Both outbound and inbound marketing can be effective, but which one you use depends on your business goals and target audience.
As a small business owner, there are various types of marketing strategies that you can use to reach your target market. Paid marketing, where you allocate a budget to pay for advertising, is one such strategy.
This can be done through various channels, such as television, radio, print, or online. This can be one of the most effective ways of getting the word out there about your business.
While it does come with a fee, this is usually done with greater targeting, which often leads to better results.
Social Media Marketing
Social media marketing is clearly one of the most popular marketing methods used today. By utilizing platforms such as Twitter and Facebook, companies can reach a large number of people in a short amount of time. This type of marketing can be very effective if used correctly.
After all, most people are on social media these days. However, it’s not enough that your business is there, too. You have to create a persona that is interesting and engaging enough to spark interest in your business.
Most importantly, you need to invest in high-quality, innovative marketing content with a little help from technology for efficiency.
You can view this video marketing tool here to give you some really handy help that goes a long way.
Event marketing is a great way to get face-to-face interaction with potential customers. This type of marketing allows you to build relationships and trust with potential customers, which can lead to conversions.
This can be costly, but if done correctly, it can be worth the investment. This is a time for you to mingle with the people who give you or are about to give you business!
Different Types of Marketing Coming Together
All of these types of marketing strategies can be effective in converting potential customers into actual consumers. It is important to experiment with different strategies to see what works best for your company.
Lastly, be consistent. Whatever marketing strategies you use, you need to be continuously putting things out there so that your efforts can build up to the ultimate reward, and that is higher sales.
Need more tips and advice? Whatever you’ve been busy with, our blog could offer you some help, so keep exploring!