As many as 50% of small businesses start at home. And that means that a significant part of the companies you know and love working with today might have started as a single-person operation, operating from the kitchen table.
But while starting out with minimal investment and resources can be a viable option, most business owners have bigger aspirations and want to accelerate growth as quickly as possible. And for that to happen, it’s important to be aware of the types of services that could propel growth, protect the business, and free up time for the most productive activities.
So, what types of services should you consider for your small business? Well, here are a few of the essential services that every small business should strongly consider.
1. Conversion Optimization
No matter the type of business you may be running, a key part of success is being able to convert prospects and leads into paying customers. That’s why solutions like the comprehensive CRO services by Northpeak are such a valuable asset to have at your disposal.
As a small business, you need to be very deliberate about how you spend your marketing budget. And because of that, you can’t allow yourself to waste any traffic you can generate with poorly optimized or unfocused campaigns.
That’s why it makes sense to bring in experts who can revamp your entire sales funnel and ensure that each part is working in unison as a part of a well-oiled machine that continuously produces high-quality customers that fuel your growth.
A conversion optimization specialist can assess your situation and offer their years of experience and insights to create measurable tests that will help make steady and consistent improvements. Over time, this will provide you with a massive edge over the competition and allow you to get the most out of every single marketing dollar you have to spend.
2. Data Security
Your reputation is one of the most valuable assets that you possess. And therefore, you must consider the steps you need to take to ensure that you don’t disappoint your customers and maintain security standards that keep their data safe.
At the same time, it’s crucial to have data management systems that make it easy to access, share, and store the information you need. That’s why utilizing the services of companies like One Liberty Center can be very useful.
They can help you create an entire data security and management infrastructure, providing you with everything you need for developing high-availability environments and data protection solutions according to your needs.
By taking advantage of the expertise and the full suite of solutions through public, private, and hybrid clouds, you can rest assured that your data will be protected and well-managed with colocation, disaster recovery, and data backup systems that are created using cutting-edge technology available today.
3. Customer Support
The only way to build a long-term business is to ensure your customers walk away happy from the vast majority of interactions. But since it’s impossible to completely eliminate things going wrong, you need to have comprehensive and responsive customer support that can intercept unhappy customers and help them resolve issues before they leave or tarnish your name online.
However, as a small business, you can’t afford to allocate too much of your or your team’s time to deal with customer inquiries and problems. Otherwise, you will need to neglect other parts of your business, which is not a viable long-term solution when you need to ensure you are improving your offerings and finding new ways to serve your audience.
Because of that, utilizing an external customer support services provider is a smart business decision for any small company. Instead of having to worry about setting up the entire customer support system from scratch, you can utilize the expertise, technology, and best practices of a reliable customer support provider who will take over the processes for you and provide round-the-clock care for your prospects and customers.
As your business becomes larger, one of the biggest challenges you’ll need to overcome is filling new positions. And what many novice business owners fail to recognize is that the speed of your recruitment processes and the quality of your hires will play a vital role in the direction your business is going to take in the coming years.
To avoid making costly mistakes that could derail the entire company, it makes sense to utilize recruitment services that can provide access to a large pool of highly-qualified candidates for various roles within your company.
Instead of having to manually go through the lengthy process of hiring people, you can work with someone who will take the time to understand your needs and provide you with the best possible candidates that align with your business goals and fill the most pressing needs you have right now.
There’s a reason why the B2B service industry is booming, especially B2B eCommerce. As more companies recognize the potential of outsourcing some of their processes, trying to do everything on your own is no longer a viable solution.
With the four key services listed above, you will cover some of the most important and complex aspects of running a successful small business and can focus on the strategic aspects of making your company a success.