With so many marketing channels out there (and new ones emerging all the time), it can be challenging to choose the ones that will be most efficient for promoting your brand. Marketing channels are an integral part of digital marketing.
Still, instead of juggling between them, it is best to be strategic and prioritize a few that will help you increase brand engagement and drive leads.
To help you out, we’re offering a list of the best marketing channels you should be prioritizing in 2022.
As you might already know, social media can be a very powerful marketing channel for businesses. However, with 57% of consumers following brands on the platform, Instagram seems to be a great choice.
As consumers, especially younger audiences, give preference to visual platforms, brands need to focus on Instagram, where visual content is king. Instagram has more than 1 billion users. Like Facebook, live video has become very popular on the platform. The introduction of Instagram Shops makes it easier for brands to earn money by enabling purchases in the app.
In order to set yourself apart from the competition and build an impressive brand image, you should have a decent following and a high level of engagement. These two factors work to build a sense of trust among your audience, but they also unlock the “swipe up” feature of IG Stories.
For this purpose, you can use an Instagram growth service. However, keep in mind that not all growth services are equally efficient, so you’ll need to be careful when deciding which one you’re going to use.
For instance, the growth tool Trusy is a bot company, and people who have tried it got tons of fake followers, which they eventually lose. Be sure to conduct research and look for a tool that will grow your Instagram 100% organically.
Email marketing still reigns supreme. More than 90% of adults use email at the moment, and it is estimated that the number of email users on a global level will reach 4.3 billion by 2023.
The widespread use of email is the reason why email marketing is so effective when it comes to engaging with people who have shown interest in your products or brand. Email marketing allows you to develop relationships with existing and potential customers, keep them informed, promote time-relevant content, and deliver personalized marketing messages that specifically address the recipient’s needs.
If you use email on a daily basis, consider paying a few dollars every month for an email program that will automatically organize your emails and make sure you never miss an important email. There are many email programs available to choose from.
You just need to be thorough in your research. These email programs are free-of-charge, but some give you the option to pay for a premium version to unlock extra features.
To get started on building your email list, create a sign-up form for your website to let visitors subscribe to your newsletter, company communication, or promotional offers.
Blogging is a tactic you can use to increase your SEO. It also offers the added benefit of establishing authority while helping you reach new customers and addressing keywords your target audience is searching for.
Search engines are considered to be the best channel for traffic and lead generation. Being successful in SEO will help people find your business more efficiently. There are a lot of SEO techniques you can use, including using appropriate keywords, producing reliable information, and optimizing your website for mobile searches.
You should also optimize all of your business channels, including your blog, Google My Business, and social media, to bring in traffic and increase conversions.
4. Influencer Marketing
Influencer marketing refers to the use of influencers to endorse or mention your products or services to their followers. Influencer marketing campaigns include content and product collaborations, product reviews, competition and giveaways, sponsored content, etc.
When choosing an influencer to collaborate with, don’t opt for those with millions of followers. Instead, look for engagement rates click-through rates, and check what type of comments they leave. In addition, check the influencer’s reach, expertise, and demographics in order to find the best fit for your brand.
5. Video Marketing
Video marketing can improve ROI, boost conversions, and help you engage more easily with target consumers. Why is it so? Because these days, people prefer to learn about brands through videos. In fact, nearly 85% of them say they have been convinced to purchase a product after watching a branded video.
You can use video content to promote your products, create how-to demonstrations, provide live troubleshooting, or address common customer questions.
The best part is that you can easily repurpose video content and use it across different mediums to meet the needs of all your existing and potential customers.
The above five are just a few of the available marketing channels you can use in your marketing strategy. Luckily, you don’t need to stretch yourself too thin and adopt every single marketing channel in order to become successful.
Instead, take some time to evaluate the channels you are using at the moment, then keep only the ones that bring you the best ROI.