It’s not hard to get a website up and to run these days. However, creating a great design that pleases your users is something that isn’t always easy to do. And when two out of three people prefer to read beautiful websites, you need to do what you can to create an engaging design.
You need to know a few things if you want to design a compelling website for your visitors. Keep reading to learn what it takes to create a site design that works.
Use a Simple Layout
The last thing you need on a website is a complex layout. Unfortunately, it’s tempting to cram as much information as possible to try and provide your visitors with information. While the intention is good, doing this can backfire.
A complex website layout can confuse people and make information hard to find. Keep a simple layout and make information easy to find to ensure people find the information they need.
Simplify Your Colors
Do you want a vibrant website with tons of colors? While this might look great to you, it can be a headache for your users. Your goal is to design your site to help people accomplish a goal, not build something you think looks pretty.
Most websites work great with two primary colors for their brand. You can add accent colors here and there, but keep your primary color scheme to your two primary colors.
Quickly State Your Value
A common design trend is to put a huge header on the front of the page or include large hero images. These design elements look great when done right, but they don’t do much for your visitors.
It’s hard to get someone’s attention these days, and that job is harder if you don’t tell someone what your website offers. Use your above-the-fold space to tell people what your page offers. Doing this will convince them to keep scrolling down your page and engage with your website.
Focus on Performance
Web designers can go overboard when designing a business website. You include as many images and features as possible to make an amazing experience. The problem is that many of those things add to your page size and slow down your site.
Ensure you optimize your website for performance and reduce page load time. People will leave if it takes forever to load your pages, even if you can serve them well.
Of course, doing this isn’t always easy. Reach out to a website agency for help if you’re having trouble improving your website speed.
Include a Call to Action
People don’t always know what to do on a web page. You may have a complex design, or people may be unsure of where they want to go next. At times, people need a small suggestion.
A call to action will direct people to take action on your website. If they’re on a product page, your call to action will be to buy the product. If you’re on an informational page, you may want people to visit another site for more information or sign up for a newsletter.
Now You’re Ready to Create a Compelling Website
You need an amazing website if you want to stand out online and get new visitors. However, doing this is hard to do when you don’t have a great website design.
Luckily, there are many things you can do to create a more compelling website that appeals to people. Use the tips above in your web design to improve the look and functionality of your site.
Head back to the blog to find more web admin tips that will help you take your website to the next level.