Good traction is one of the priorities that a small business or startup focuses on and hopes to achieve. If you do not know what traction is, it is basically the customers that your product or service is attracting. Traction…
When people talk about starting a startup they are quick to bring up the costs associated with it. Resources, equipment, rent, employee salaries, and a myriad of other expenses are thrown around. But how many of us discuss the emotional…
Every startup founder struggles initially in acquiring and maintaining capital. Whether, you put in your own money, borrow, or acquire funding early on, your primary goal in the start remains the same. And that is, lowering down costs as much…
CRM allows you to stay agile and coordinated with your startup. It is NOT just another tool among the clutter existing in the market. Features like lead management and sales pipeline management facilitate the increase in revenue. Workflow automation, two-way…
The startup industry is flourishing, with brilliant innovative ideas reaching the market and changing the course of the world. When you look back at the origins of huge companies today like Amazon or Facebook, all of them started as a…
Once the product is ready for market launch, the next step for every startup is to acquire customers and build a solid base. For that, you need a brilliant customer acquisition strategy. This is very important if you want your…
Product Management is one of the most important functions of a startup. The product’s life cycle is an unpredictable and varying one, and you should learn how to deal with it. Instead of keeping the product alive the way it…
In order to survive and succeed in the industry, it is essential to define and sustain the startup culture. As Fred Wilson says, “If you want to be in business forever, you need to build a culture that sustains the…
Starting a small business and starting a startup isn’t exactly the same thing. By definition and nature, both involve entrepreneurs setting up their own ventures. However, both have very different attributes. A small business focuses on entering an existing market,…
The pitch deck is one of the most important aspects of your startup. It is the first impression that you make with investors, and you should make sure that it is a phenomenal one. A pitch deck is a complex…