Are you thinking of teaming up with another party to establish a business? Although most businesses are sole proprietorships, you have a strong case for wanting to form a partnership. Research shows partnerships fuel innovation and drive revenue generation. They…
Running a successful business should be as easy as 1, 2, 3. That may be true in some cases, but there are many pitfalls if you aren’t careful. Getting ahead of your competition, and increasing your profits, shouldn’t be this…
We hear the term first mover advantage very often. This refers to firms that bring something new to the market and enjoy advantages and success due to it. Since their idea/product/service is the only one existing in the market, they…
In order to survive and succeed in the industry, it is essential to define and sustain the startup culture. As Fred Wilson says, “If you want to be in business forever, you need to build a culture that sustains the…
The majority of marketing strategies today are online. Consumers and businesses are now all online. Hence, you want maximum reach to your consumers. It is absolutely necessary to gain information regarding where they spend their time. However, when you’re a…
COVID 19 has left the global economy shattered. Experts are predicting that this downfall in the global economy will be the worst in over a 100 years, surpassing the disastrous effects of the Great Depression. As a result, every business…