Since its creation, Instagram has slowly but surely conquered the world of the internet and social networks. Today almost 2 billion users actively use it for their private and business purposes. Instagram is a platform that combines visual content, community, and accessibility so it is no wonder why it is so popular.
It is a visual platform, which allows users to share pictures and videos. This kind of content helps to engage and interact with others. Individuals here can follow the accounts they are interested in the most, and interact with others through likes, comments, direct messaging, and story shares. One more thing why it is so popular is you can access it on every possible device – Android, iOS, PC, Mac… Whatever you use, you will be able to access it!
Instagram can be a very effective tool for businesses of all sizes and niches. It can help them reach a large audience, and engage with them, showcase their products or services, and increase sales. Instagram has also a great eCommerce integration which helps businesses to set up shopping features on their profile, which allows them to sell their products directly through the platform which can make it easier for customers to discover and purchase products. Running advertisements on Instagram is also a benefit of this platform that can help businesses to reach a targeted audience and increase their visibility on the platform.
Now that we’ve addressed the broad range of advantages Instagram may provide to businesses, let’s get more specific about how to create more leads on this platform.
Engage with your audience
Engaging with your audience on Instagram is an important part of your strategy for building a strong community and growing your business. By engaging with your followers, you build trust, loyalty, and relationship with your followers, increase brand awareness, improve customer service, and more. All of these are essential if you want to have a successful business on Instagram.
How can you lift the engagement with your audience? Fairly easy! Respond to every or major number of messages and comments, interact with them by including sliders, quizzes, and polls on your stories and posts, host Q&A once in a while and let your followers know a bit more about you and your business, and collaborate with other accounts.
These tips can help you to effectively engage with your audience on Instagram, build a strong community around your business, and increase your brand awareness globally!
Offer discounts and promotions
People love discounts and promotions and with this in mind, you should offer a couple of good promos to generate more leads. Discounts and promotions can be a great way to attract new customers and encourage existing ones to purchase on your Instagram profile.
Offer special discounts to your Instagram followers to encourage them to take action and become leads. You can offer these discounts through Instagram posts or stories, or by including a special discount code in your bio.
Run advertisements
Since Instagram has a great system of running ads, it can be utilized to generate more leads, as well! The ads will enable you to reach more targeted individuals that are most likely to be interested in your products or services.
People with the same preferences will see your personalized ad on their feeds and will surely make them take the action. You should take care to create visually engaging ads with high-quality photos and videos, as well as an effective CTA button that will drive visitors to your website, or email list, or push them to purchase.
Exploit stories
Instagram stories are a great way to generate leads for your business. These short and temporary images or videos that last only 24 hours will help you showcase your products or services.
What is great about Instagram stories is you can highlight the links and the CTA button which you can modify as you want and include:
- Link to your website
- Link to a specific product
- Link to your store
- Link to your app
Use hashtags
Often underestimated, hashtags can be a powerful way to increase the visibility of your content and reach a larger audience on Instagram. Use relevant hashtags in your posts to attract users who are interested in your products or services.
You can include multiple hashtags in a post, but don’t overdo it; include a couple of those who will directly represent the specific post.
Conclusion
Ultimately, Instagram may be a valuable tool for businesses seeking to reach a large and engaged audience while also generating leads. If you use every benefit this platform has to offer, constantly publish high-quality content, use Instagram’s advertising features, and engage with your followers, your Instagram will see a significant increase in leads and conversions.
