It’s easy to see why social media has become intrinsically ingrained in the marketing strategies of so many businesses. After all, the web’s most prominent social platforms are free, user-friendly, and able to exponentially heighten brand awareness. Unfortunately, without even…
TikTok has undoubtedly become one of the most popular social media sites. It is also one of the biggest platforms when it comes to advertising. TikTok helps businesses reach new audiences and drives targeted traffic to their website, and many…
The use of social networking is increasing as digitalization continues to grow, particularly in the business world. Social media is a key component of every business strategy, regardless of the sector you work in. In order to increase brand awareness,…
There must have been a time in your life, where you must have been sitting idle. But, a thought struck! Why don’t you make a public account on instagram and this idea definitely made sense? Since you see everyone else…
Where there is internet marketing, there are various approaches and methods. The reason behind that is the fact that internet marketing offers a myriad of solutions. While many would prefer content, others would be interested in direct marketing. Nevertheless, regardless…
Businesses need to implement effective communication techniques for their employees during these times of recession. With the pandemic in full swing, clear communication within and outside the organization has never been more important. In this article, we will investigate why…
Good traction is one of the priorities that a small business or startup focuses on and hopes to achieve. If you do not know what traction is, it is basically the customers that your product or service is attracting. Traction…
Ever since their inception, social media networks have made life easier for people in all facets of life. While some students have made the most of them study or find assistance, businesses have perhaps had the most profit from all…
The Over-The-Top, or better known as the OTT model, is on the rise. The name basically means any streaming service delivering content over the internet. The service is delivered ‘over the top’ of another platform, hence the moniker. The perfect…
In an increasingly virtual world, the importance of LinkedIn for business can not be overlooked. Social media offers us various opportunities to grow and market our business. Unfortunately, many of us fail to take full advantage of this. While most…
